July 30, 2015

The Path To Understanding The Customer Journey

The customer journey or overall customer experience is a hot topic these days with marketers. Brands are realizing more and more that consumers are in a dominant position during the buying process and that affects how purchases are being made. It’s more important than ever to understand your customers and… Read More


July 23, 2015

UX 101: Understanding User Experience and User-Centered Design

Setting the Stage Our clients have a wide range of digital aspirations from increasing productivity and customer loyalty to decreasing training costs or development time. Our Digital Experience Design capabilities can help them get there but, too often, we see a real struggle to understand, 1. what User Experience is; and 2.… Read More


July 22, 2015

Microsoft #WPC15 – Top 5 Takeaways

As a first time attendee of Microsoft’s Worldwide Partner Conference in Orlando last week, I was interested to see how the opening keynote would set the tone for the week – here are my top five observations: UNDERSTANDING THE KEYNOTE’S IMPACT BEFORE ANYONE SPEAKS You realize the keynote is an… Read More


May 14, 2015

The Top Five Questions You Must Ask Before Starting Any CRM Project

You have decided to implement a new CRM solution. You know there are some major potential benefits and some possible pitfalls. Your most important ally in achieving those benefits and avoiding those pitfalls is great user adoption of the platform. You own that. Now is a good time to consider… Read More