February 11, 2015

5 Tips for Your Company to Become More Digitally Intelligent in 2015

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  Last month, RBA had the opportunity to host James McCormick, a Senior Analyst with Forrester, in a webinar focused on Digital Intelligence. I had the opportunity to join the webinar to share some of my perspective on Digital Intelligence, as well as trends that I am seeing in the… Read More


November 3, 2014

“Don’t spend a lot of time on this – just make it easy to use”

‘User Experience’ is probably one of the most overused terms in web design. And rightfully so – businesses are learning that in order to “win” at digital you need you provide your users with a good experience.  But what exactly does that mean? I know what’s intuitive to me, can’t… Read More


October 27, 2014

Automating Data Cleaning and Validation with DQS and SSIS, Part 2

  In part 1 of this article, I outlined how a data steward – a person who is responsible for data quality and typically not on the IT staff – would create a collection of rules that can be used to automate data cleansing and address verification http://blog.rbaconsulting.com/automating-data-cleaning-and-validation-with-dqs-and-ssis-part-1/ .  In… Read More


October 21, 2014

Automating Data Cleaning and Validation with DQS and SSIS, Part 1

Automating Data Cleaning and Validation with DQS and SSIS, Part 1   I have been doing some work with SQL Server Data Quality Services (DQS) in preparation for SQL Saturday in Salt Lake City (https://www.sqlsaturday.com/349/eventhome.aspx ).  Part of my code demo involves validating addresses using MelissaData Address Check.  Address data… Read More


October 16, 2014

Mobile Moments at MIMA Summit 2014

I attended the MIMA Summit  this week in Minneapolis.  It was an energizing day of sessions and keynotes by a who’s who of the digital space today. One thread that seemed to permeate the talks was the concept of “moments.” Moments are those opportunities when you have the user’s attention. … Read More