August 20, 2015

Five Must Do’s For Creating an Effective Information Architecture

This is the last article in the series focusing on Information Architecture. The first article briefly described what Information Architecture (IA) is and the second article in the series touched on why IA is important. Today, I want to provide you with a high level overview of how to create an Information Architecture. Entire… Read More


August 13, 2015

Information Architecture – Why Should I Care?

In the world of collaboration portals, intranets and digital workplaces, the phrase Information Architecture (IA) can sometimes get used haphazardly and the true definition and more importantly…the real value in IA gets lost in obscurity. People have heard the term and likely have used it in conversation…but the definition can… Read More


August 6, 2015

Information Architecture – what is it?

Continuing our series on User Experience, (UX) this post will explore the concept of Information Architecture – what it is and how it is a necessary component of good UX design. For what it’s worth, the term “information architect” is credited to Richard Saul Wurman and dates back to 1976.  Once… Read More


July 30, 2015

The Path To Understanding The Customer Journey

The customer journey or overall customer experience is a hot topic these days with marketers. Brands are realizing more and more that consumers are in a dominant position during the buying process and that affects how purchases are being made. It’s more important than ever to understand your customers and… Read More


July 23, 2015

UX 101: Understanding User Experience and User-Centered Design

Setting the Stage Our clients have a wide range of digital aspirations from increasing productivity and customer loyalty to decreasing training costs or development time. Our Digital Experience Design capabilities can help them get there but, too often, we see a real struggle to understand, 1. what User Experience is; and 2.… Read More