July 18, 2014

Your New Mobile Strategy

Create things people want. It’s that simple. It’s that complicated. You may need help figuring out who you should focus on and what they want, but getting started with this simple focus—actually making things and getting them in the hands of your users—will push your organization a lot farther down… Read More

July 1, 2014

Four Reasons You Need a Mobile Partner

As we close in on the July 4th holiday, I thought I would give you a few thoughts on mobile interdependence. Brands have a lot of reasons for making the decision to work with an agency rather than do mobile entirely in-house. While the DIY impulse is compelling, it’s not… Read More

June 24, 2014

Intuition-Based Decision Making is Out


For a marketing effort to be most effective, a marketer needs to have insight into customer behavior and be quick to tailor their efforts to the most effective campaigns and touch points. With today’s digital landscape, this insight comes in part from having a comprehensive digital measurement strategy that captures… Read More

June 23, 2014

Working toward a great UX-Dev Collaboration

This spring I had the privilege of attending Minnewebcon  – an interactive web conference. As a UX person, I wanted to hang out with “my people”, but I couldn’t help but be drawn to the development track. There was one talk in particular that was a call to action for… Read More

June 8, 2014

WWDC 2014: Keynote Thoughts & Mobile Leadership

If you had a chance to watch Apple’s keynote at WWDC 2014 earlier this week, you may have noticed a couple of pretty significant announcements sprinkled among the Apple-flavored comedy comfort food. Between the hair jokes, Dr Dre’s new employee orientation phone call, “messages from mom” moments, and chuckle-worthy jabs… Read More