August 18, 2014

Any Port Is a Storm…Potentially

If you are looking at extending an existing application to mobile or from one platform to another, you probably have a lot of competing pressures. Time and cost are high on the list and you can’t be faulted for trying to be quicker and more efficient. But there are other… Read More

August 12, 2014

5 Benefits of Engagement Analytics


Not getting the customer insights you need by tracking aggregate visitor data with your web analytics platform? Seeing the data in CRM, but not able to tailor content on the fly? Engagement analytics tracks behavior at the visit level, providing the insight needed to understand specific customers’ behavior, the capability… Read More

July 18, 2014

Your New Mobile Strategy

Create things people want. It’s that simple. It’s that complicated. You may need help figuring out who you should focus on and what they want, but getting started with this simple focus—actually making things and getting them in the hands of your users—will push your organization a lot farther down… Read More

July 1, 2014

Four Reasons You Need a Mobile Partner

As we close in on the July 4th holiday, I thought I would give you a few thoughts on mobile interdependence. Brands have a lot of reasons for making the decision to work with an agency rather than do mobile entirely in-house. While the DIY impulse is compelling, it’s not… Read More

June 24, 2014

Intuition-Based Decision Making is Out


For a marketing effort to be most effective, a marketer needs to have insight into customer behavior and be quick to tailor their efforts to the most effective campaigns and touch points. With today’s digital landscape, this insight comes in part from having a comprehensive digital measurement strategy that captures… Read More