June 24, 2014

Intuition-Based Decision Making is Out

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For a marketing effort to be most effective, a marketer needs to have insight into customer behavior and be quick to tailor their efforts to the most effective campaigns and touch points. With today’s digital landscape, this insight comes in part from having a comprehensive digital measurement strategy that captures… Read More


June 23, 2014

Working toward a great UX-Dev Collaboration

Working toward a great UX-Dev Collaboration-01

This spring I had the privilege of attending Minnewebcon  – an interactive web conference. As a UX person, I wanted to hang out with “my people”, but I couldn’t help but be drawn to the development track. There was one talk in particular that was a call to action for… Read More


June 8, 2014

WWDC 2014: Keynote Thoughts and Mobile Leadership

WWDC 2014 Keynote Thoughts and Mobile Leadership-01

If you had a chance to watch Apple’s keynote at WWDC 2014 earlier this week, you may have noticed a couple of pretty significant announcements sprinkled among the Apple-flavored comedy comfort food. Between the hair jokes, Dr Dre’s new employee orientation phone call, “messages from mom” moments, and chuckle-worthy jabs… Read More


June 2, 2014

[Tutorial] A Few Thoughts on PowerBI

I recently had an opportunity to present at a Microsoft technology roadmap event here in the Denver area on PowerBI.  In preparing for this presentation I had to take a stroll down memory lane… well more like a memory dark alley where monsters I’d rather forget are still lurking. Back… Read More