When deploying or upgrading a relationship management system, success of the project often hinges on people actually using the system. In fact, according to the February 2016 Forrester report, CRM Success Hinges On Effective Change Management, 46% of those surveyed Agree or Strongly Agree that user adoption struggles were encountered during… Read More
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Companies cannot exist without their customers. It’s a business reality. Gone are the days of customers vying for your attention; customers have more intelligent buying power than ever. Rapid advances in technology and data – from the Internet of Things (IoT) to machine learning – are drastically changing the way… Read More
The following is a summary of an article I wrote for the Business Marketing Association of Minnesota’s blog titled, “How to Boost Customer-Centric Marketing Through CRM” As a business in a digital world, it’s important to remember that customers now hold all of the buying power. So how do we make… Read More
Are you having difficulties deleting an entity in CRM? The error message you are getting is basic and non-descriptive. This post will discuss a couple of possible culprits and the potential solutions. Is there a calculated field attribute on a form within the entity you are trying to delete? Is… Read More
The Internet is an exponential environment. With more technology choices, development strategies, and varied products available than ever before, businesses continue to seek out ways to differentiate themselves. It’s been estimated that 90% of the world’s data has been generated in the past two years and that information doubles every… Read More