“Tell me about a successful project you’ve run.” “Tell me about a project you’ve been a part of that was not successful. What happened?” These are two very subjective questions that a Digital Project Manager may hear as part of a job interview or that a sales team may hear… Read More
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This post covers the topic of digital transformation and how to identify and avoid the “sins,” or mistakes that have plagued different organizations that have either attempted digital initiatives or ignored the need to change in the era of digital business. Digital transformation can take on many forms including investing… Read More
Validation always feels good! Last week, Microsoft and Adobe announced a strategic partnership “that will redefine how enterprises manage their marketing, sales and services to better engage with customers across all touch points” as stated in their April 29, 2015 press release. For marketers and business decision makers, this is… Read More
‘User Experience’ is probably one of the most overused terms in web design. And rightfully so – businesses are learning that in order to “win” at digital you need you provide your users with a good experience. But what exactly does that mean? I know what’s intuitive to me, can’t… Read More
In part 1 of this article, I outlined how a data steward – a person who is responsible for data quality and typically not on the IT staff – would create a collection of rules that can be used to automate data cleansing and address verification http://blog.rbaconsulting.com/automating-data-cleaning-and-validation-with-dqs-and-ssis-part-1/ . In… Read More