December 7, 2015

The Seven Deadly Sins of Digital Transformation


This post covers the topic of digital transformation and how to identify and avoid the “sins,” or mistakes that have plagued different organizations that have either attempted digital initiatives or ignored the need to change in the era of digital business. Digital transformation can take on many forms including investing… Read More

October 9, 2015

Top 5 Takeaways from SUGCON 2015

Top 5 Takeaways from SUGCON 2015-01

My RBA colleague, David Hake*, and I had the privilege of attending the Sitecore User Group Conference (SUGCON) in New Orleans earlier this month.  For an inaugural event, it was pretty amazing what the organizers pulled off.  Hats off to Mike Shaw, Mike Reynolds, Akshay Sura and all of the sponsors… Read More

August 6, 2015

Information Architecture – what is it?

Information Architecture What Is It-01

Continuing our series on User Experience, (UX) this post will explore the concept of Information Architecture – what it is and how it is a necessary component of good UX design. For what it’s worth, the term “information architect” is credited to Richard Saul Wurman and dates back to 1976.  Once… Read More

July 30, 2015

The Path To Understanding The Customer Journey


The customer journey or overall customer experience is a hot topic these days with marketers. Brands are realizing more and more that consumers are in a dominant position during the buying process and that affects how purchases are being made. It’s more important than ever to understand your customers and… Read More

July 23, 2015

UX 101: Understanding User Experience and User-Centered Design

UX 101 Understanding User Experience and UserCentered Design-01

Setting the Stage Our clients have a wide range of digital aspirations from increasing productivity and customer loyalty to decreasing training costs or development time. Our Digital Experience Design capabilities can help them get there but, too often, we see a real struggle to understand, 1. what User Experience is; and 2.… Read More