I am often amused, and slightly irritated, when I see a news headline, social media comment, or blog post on the success of Healthcare Reform and the Affordable Care Act (ACA) measured as an increased percentage of insured Americans. Another common measurement, eliciting similar emotions within, is that of the… Read More
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The customer journey or overall customer experience is a hot topic these days with marketers. Brands are realizing more and more that consumers are in a dominant position during the buying process and that affects how purchases are being made. It’s more important than ever to understand your customers and… Read More
Validation always feels good! Last week, Microsoft and Adobe announced a strategic partnership “that will redefine how enterprises manage their marketing, sales and services to better engage with customers across all touch points” as stated in their April 29, 2015 press release. For marketers and business decision makers, this is… Read More
I attended the MIMA Summit this week in Minneapolis. It was an energizing day of sessions and keynotes by a who’s who of the digital space today. One thread that seemed to permeate the talks was the concept of “moments.” Moments are those opportunities when you have the user’s attention. … Read More
Last week at the end of an interview, a candidate asked about my thoughts on flat design. Though unspoken, I think this question typically presumes allegiance to one of two camps. You’re either a flat person or aligned with everything else (and there’s a lot of everything else that is… Read More