RBA’s user experience and digital design experts leverage creativity to maximize the effectiveness and use of your mobile applications.


August 18, 2014

Any Port Is a Storm…Potentially

Any Port Is a Storm...Potentially-01

If you are looking at extending an existing application to mobile or from one platform to another, you probably have a lot of competing pressures. Time and cost are high on the list and you can’t be faulted for trying to be quicker and more efficient. But there are other… Read More


July 18, 2014

Your New Mobile Strategy

Your New Mobile Strategy-01

Create things people want. It’s that simple. It’s that complicated. You may need help figuring out who you should focus on and what they want, but getting started with this simple focus—actually making things and getting them in the hands of your users—will push your organization a lot farther down… Read More


July 1, 2014

Four Reasons You Need a Mobile Partner

Four Reasons You Need a Mobile Partner-01

As we close in on the July 4th holiday, I thought I would give you a few thoughts on mobile interdependence. Brands have a lot of reasons for making the decision to work with an agency rather than do mobile entirely in-house. While the DIY impulse is compelling, it’s not… Read More


June 8, 2014

WWDC 2014: Keynote Thoughts and Mobile Leadership

WWDC 2014 Keynote Thoughts and Mobile Leadership-01

If you had a chance to watch Apple’s keynote at WWDC 2014 earlier this week, you may have noticed a couple of pretty significant announcements sprinkled among the Apple-flavored comedy comfort food. Between the hair jokes, Dr Dre’s new employee orientation phone call, “messages from mom” moments, and chuckle-worthy jabs… Read More