When deploying or upgrading a relationship management system, success of the project often hinges on people actually using the system. In fact, according to the February 2016 Forrester report, CRM Success Hinges On Effective Change Management, 46% of those surveyed Agree or Strongly Agree that user adoption struggles were encountered during… Read More
From start to finish, our goal is to create interactive experiences that inspire, inform and motivate users on all levels.
This post covers the topic of digital transformation and how to identify and avoid the “sins,” or mistakes that have plagued different organizations that have either attempted digital initiatives or ignored the need to change in the era of digital business. Digital transformation can take on many forms including investing… Read More
My RBA colleague, David Hake*, and I had the privilege of attending the Sitecore User Group Conference (SUGCON) in New Orleans earlier this month. For an inaugural event, it was pretty amazing what the organizers pulled off. Hats off to Mike Shaw, Mike Reynolds, Akshay Sura and all of the sponsors… Read More
This is the last article in the series focusing on Information Architecture. The first article briefly described what Information Architecture (IA) is and the second article in the series touched on why IA is important. Today, I want to provide you with a high level overview of how to create an Information Architecture. Entire… Read More
In the world of collaboration portals, intranets and digital workplaces, the phrase Information Architecture (IA) can sometimes get used haphazardly and the true definition and more importantly…the real value in IA gets lost in obscurity. People have heard the term and likely have used it in conversation…but the definition can… Read More