I recently had the pleasure of attending this year’s MIMA Summit in Downtown Minneapolis. The MIMA Summit is the largest gathering of digital creatives, technologists, storytellers, advertisers, marketers, and product strategists in the Midwest. The Summit is full of forward-thinking energy and ideas and I was really excited to be… Read More
From start to finish, our goal is to create interactive experiences that inspire, inform and motivate users on all levels.
When deploying or upgrading a relationship management system, success of the project often hinges on people actually using the system. In fact, according to the February 2016 Forrester report, CRM Success Hinges On Effective Change Management, 46% of those surveyed Agree or Strongly Agree that user adoption struggles were encountered during… Read More
This post covers the topic of digital transformation and how to identify and avoid the “sins,” or mistakes that have plagued different organizations that have either attempted digital initiatives or ignored the need to change in the era of digital business. Digital transformation can take on many forms including investing… Read More
My RBA colleague, David Hake*, and I had the privilege of attending the Sitecore User Group Conference (SUGCON) in New Orleans earlier this month. For an inaugural event, it was pretty amazing what the organizers pulled off. Hats off to Mike Shaw, Mike Reynolds, Akshay Sura and all of the sponsors… Read More
This is the last article in the series focusing on Information Architecture. The first article briefly described what Information Architecture (IA) is and the second article in the series touched on why IA is important. Today, I want to provide you with a high level overview of how to create an Information Architecture. Entire… Read More