From start to finish, our goal is to create interactive experiences that inspire, inform and motivate users on all levels.


December 7, 2015

The Seven Deadly Sins of Digital Transformation

Seven-Sins_Title-Image

This post covers the topic of digital transformation and how to identify and avoid the “sins,” or mistakes that have plagued different organizations that have either attempted digital initiatives or ignored the need to change in the era of digital business. Digital transformation can take on many forms including investing… Read More


October 9, 2015

Top 5 Takeaways from SUGCON 2015

Top 5 Takeaways from SUGCON 2015-01

My RBA colleague, David Hake*, and I had the privilege of attending the Sitecore User Group Conference (SUGCON) in New Orleans earlier this month.  For an inaugural event, it was pretty amazing what the organizers pulled off.  Hats off to Mike Shaw, Mike Reynolds, Akshay Sura and all of the sponsors… Read More


August 20, 2015

Five Must Do’s For Creating an Effective Information Architecture

Five Must Do's for Creating an Effective Information Architecture-01

This is the last article in the series focusing on Information Architecture. The first article briefly described what Information Architecture (IA) is and the second article in the series touched on why IA is important. Today, I want to provide you with a high level overview of how to create an Information Architecture. Entire… Read More


August 13, 2015

Information Architecture – Why Should I Care?

Information Architecture Why Should I Care-01

In the world of collaboration portals, intranets and digital workplaces, the phrase Information Architecture (IA) can sometimes get used haphazardly and the true definition and more importantly…the real value in IA gets lost in obscurity. People have heard the term and likely have used it in conversation…but the definition can… Read More


July 23, 2015

UX 101: Understanding User Experience and User-Centered Design

UX 101 Understanding User Experience and UserCentered Design-01

Setting the Stage Our clients have a wide range of digital aspirations from increasing productivity and customer loyalty to decreasing training costs or development time. Our Digital Experience Design capabilities can help them get there but, too often, we see a real struggle to understand, 1. what User Experience is; and 2.… Read More