Setting the Stage Our clients have a wide range of digital aspirations from increasing productivity and customer loyalty to decreasing training costs or development time. Our Digital Experience Design capabilities can help them get there but, too often, we see a real struggle to understand, 1. what User Experience is; and 2.… Read More
From start to finish, our goal is to create interactive experiences that inspire, inform and motivate users on all levels.
You have decided to implement a new CRM solution. You know there are some major potential benefits and some possible pitfalls. Your most important ally in achieving those benefits and avoiding those pitfalls is great user adoption of the platform. You own that. Now is a good time to consider… Read More
‘User Experience’ is probably one of the most overused terms in web design. And rightfully so – businesses are learning that in order to “win” at digital you need you provide your users with a good experience. But what exactly does that mean? I know what’s intuitive to me, can’t… Read More
In part 1 of this article, I outlined how a data steward – a person who is responsible for data quality and typically not on the IT staff – would create a collection of rules that can be used to automate data cleansing and address verification http://blog.rbaconsulting.com/automating-data-cleaning-and-validation-with-dqs-and-ssis-part-1/ . In… Read More
I attended the MIMA Summit this week in Minneapolis. It was an energizing day of sessions and keynotes by a who’s who of the digital space today. One thread that seemed to permeate the talks was the concept of “moments.” Moments are those opportunities when you have the user’s attention. … Read More