From start to finish, our goal is to create interactive experiences that inspire, inform and motivate users on all levels.

August 20, 2015

Five Must Do’s For Creating an Effective Information Architecture

Five Must Do's for Creating an Effective Information Architecture-01

This is the last article in the series focusing on Information Architecture. The first article briefly described what Information Architecture (IA) is and the second article in the series touched on why IA is important. Today, I want to provide you with a high level overview of how to create an Information Architecture. Entire… Read More

August 13, 2015

Information Architecture – Why Should I Care?

Information Architecture Why Should I Care-01

In the world of collaboration portals, intranets and digital workplaces, the phrase Information Architecture (IA) can sometimes get used haphazardly and the true definition and more importantly…the real value in IA gets lost in obscurity. People have heard the term and likely have used it in conversation…but the definition can… Read More

July 23, 2015

UX 101: Understanding User Experience and User-Centered Design

UX 101 Understanding User Experience and UserCentered Design-01

Setting the Stage Our clients have a wide range of digital aspirations from increasing productivity and customer loyalty to decreasing training costs or development time. Our Digital Experience Design capabilities can help them get there but, too often, we see a real struggle to understand, 1. what User Experience is; and 2.… Read More

May 14, 2015

The Top Five Questions You Must Ask Before Starting Any CRM Project

The Top Five Questions You Must Ask Before Starting Any CRM Project-01

You have decided to implement a new CRM solution. You know there are some major potential benefits and some possible pitfalls. Your most important ally in achieving those benefits and avoiding those pitfalls is great user adoption of the platform. You own that. Now is a good time to consider… Read More

November 3, 2014

“Don’t spend a lot of time on this – just make it easy to use”


‘User Experience’ is probably one of the most overused terms in web design. And rightfully so – businesses are learning that in order to “win” at digital you need you provide your users with a good experience.  But what exactly does that mean? I know what’s intuitive to me, can’t… Read More