From start to finish, our goal is to create interactive experiences that inspire, inform and motivate users on all levels.


July 23, 2015

UX 101: Understanding User Experience and User-Centered Design

UX 101 Understanding User Experience and UserCentered Design-01

Setting the Stage Our clients have a wide range of digital aspirations from increasing productivity and customer loyalty to decreasing training costs or development time. Our Digital Experience Design capabilities can help them get there but, too often, we see a real struggle to understand, 1. what User Experience is; and 2.… Read More


May 14, 2015

The Top Five Questions You Must Ask Before Starting Any CRM Project

The Top Five Questions You Must Ask Before Starting Any CRM Project-01

You have decided to implement a new CRM solution. You know there are some major potential benefits and some possible pitfalls. Your most important ally in achieving those benefits and avoiding those pitfalls is great user adoption of the platform. You own that. Now is a good time to consider… Read More


November 3, 2014

“Don’t spend a lot of time on this – just make it easy to use”

Capture

‘User Experience’ is probably one of the most overused terms in web design. And rightfully so – businesses are learning that in order to “win” at digital you need you provide your users with a good experience.  But what exactly does that mean? I know what’s intuitive to me, can’t… Read More


October 27, 2014

[Tutorial] Automating Data Cleaning and Validation with DQS and SSIS, Part 2

[Tutorial] Automating Data Cleaning and Validation with DQS and SSIS, Part 2-01

  In part 1 of this article, I outlined how a data steward – a person who is responsible for data quality and typically not on the IT staff – would create a collection of rules that can be used to automate data cleansing and address verification http://blog.rbaconsulting.com/automating-data-cleaning-and-validation-with-dqs-and-ssis-part-1/ .  In… Read More


October 16, 2014

Mobile Moments at MIMA Summit 2014

Mobile Moments at MIMA Summit 2014-01

I attended the MIMA Summit this week in Minneapolis.  It was an energizing day of sessions and keynotes by a who’s who of the digital space today. One thread that seemed to permeate the talks was the concept of “moments.” Moments are those opportunities when you have the user’s attention. … Read More