November 16, 2016

The Power of CRM for Business Marketers

the-power-of-crm-for-business-marketers

The following is a summary of an article I wrote for the Business Marketing Association of Minnesota’s blog titled, “How to Boost Customer-Centric Marketing Through CRM” As a business in a digital world, it’s important to remember that customers now hold all of the buying power. So how do we make… Read More


April 27, 2016

CRM – A Marketer’s Tool for the Evolving Business

CRM_A Marketers Tool for the Evolving Business-01

If one thing remains true in business, it’s that customers grow and change and your strategy to deliver experiences to them must also evolve. So, to meet tomorrow’s consumer needs, how do you provide the personalized experiences they will be seeking? The answer lies in a customer relationship management (CRM)… Read More


July 30, 2015

The Path To Understanding The Customer Journey

LI_S_P2

The customer journey or overall customer experience is a hot topic these days with marketers. Brands are realizing more and more that consumers are in a dominant position during the buying process and that affects how purchases are being made. It’s more important than ever to understand your customers and… Read More



April 15, 2014

Marketing Automation is more than just email (Part 1)

Marketing Automation is hot right now, finding a place on all the trend charts, and its a buzzword used at all the conferences. Yet with all the coverage, many still look at Marketing Automation as just a fancy name for email marketing. While email is a major component of marketing… Read More