November 3, 2017

My Top Takeaways from MIMA Summit 2017

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The MIMA Summit is an annual event that includes many thought provoking sessions by today’s digital experts on a variety of topics designed to inform and inspire. Attendees include digital creatives, technologists, storytellers, advertisers, marketers, and product strategists. It’s always a jam-packed day of education and creative ideas. This year’s Summit was no exception.… Read More


November 16, 2016

The Power of CRM for Business Marketers

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The following is a summary of an article I wrote for the Business Marketing Association of Minnesota’s blog titled, “How to Boost Customer-Centric Marketing Through CRM” As a business in a digital world, it’s important to remember that customers now hold all of the buying power. So how do we make… Read More


April 27, 2016

CRM – A Marketer’s Tool for the Evolving Business

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If one thing remains true in business, it’s that customers grow and change and your strategy to deliver experiences to them must also evolve. So, to meet tomorrow’s consumer needs, how do you provide the personalized experiences they will be seeking? The answer lies in a customer relationship management (CRM)… Read More


July 30, 2015

The Path To Understanding The Customer Journey

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The customer journey or overall customer experience is a hot topic these days with marketers. Brands are realizing more and more that consumers are in a dominant position during the buying process and that affects how purchases are being made. It’s more important than ever to understand your customers and… Read More