November 16, 2016

The Power of CRM for Business Marketers

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The following is a summary of an article I wrote for the Business Marketing Association of Minnesota’s blog titled, “How to Boost Customer-Centric Marketing Through CRM” As a business in a digital world, it’s important to remember that customers now hold all of the buying power. So how do we make… Read More


April 27, 2016

CRM – A Marketer’s Tool for the Evolving Business

CRM_A Marketers Tool for the Evolving Business-01

If one thing remains true in business, it’s that customers grow and change and your strategy to deliver experiences to them must also evolve. So, to meet tomorrow’s consumer needs, how do you provide the personalized experiences they will be seeking? The answer lies in a customer relationship management (CRM)… Read More