April 30, 2014

Marketing Automation is more than just email (Part 2)

In part 1 of this article we looked at the goals of Marketing Automation and how we can leverage it to generate awareness of our brands. In part 2, now that the prospects are in your funnel you can see how to leverage marketing automation to move them through each… Read More

April 15, 2014

Marketing Automation is more than just email (Part 1)

Marketing Automation is hot right now, finding a place on all the trend charts, and its a buzzword used at all the conferences. Yet with all the coverage, many still look at Marketing Automation as just a fancy name for email marketing. While email is a major component of marketing… Read More

April 3, 2014

A tale of two vanities

It’s been an interesting month for campaigns related to health and wellbeing. On the one hand, an almost-accidental social campaign centered on the social sharing of non-makeup “selfies” (with a texted donation to Cancer Research and a nomination for friends to do the same) hit the UK almost overnight, with… Read More