May 20, 2014

The case for “better practices”

Ah, best practices – the North Star for many a change management or growth plan. For digital strategy, best practices become manuals to help companies engage consumers, compete intelligently and stay relevant. As much as best practices are touted, how often are they implemented? Adopting best practices is often a… Read More

May 19, 2014

The Demand for Marketing Technologists


Marketing Technology is expanding at an explosive rate, with more solutions available on an almost daily basis. I see press releases and announcements for new apps, marketing suites, tools, tracking systems, ad networks, and more distributed on a weekly basis. Keeping track of all this is hard for the traditional… Read More

May 14, 2014

It never fails with marketing


As part of my role as Marketing Strategist, I get to spend time presenting to various groups on marketing and technology. I love the opportunity to connect with marketers and talk about what challenges they are facing, and what solutions exist to their problems. Last week, I was in Minneapolis… Read More

May 6, 2014

Change: the New Status Quo for Marketers


Whether you’ve been in the marketing field for one year or 20 years, you already know that the “stuff” that filled your day and kept you up at night even 12 months ago has changed. There is disruption everywhere and marketers are being called upon to serve multiple roles and… Read More