We are in the heart of conference season! With Envision coming to a close and Ignite in session, the folks in the Dynamics 365 community will soon have all eyes on the CRMUG Summit in Nashville. CRMUG Summit (a.k.a. D365UG/CRMUG Summit) has become the go-to conference for the Dynamics community.… Read More
Let RBA help you get insights from your business relationships and turn them into true assets.
Let me start by saying I have high expectations around what “good” looks like when I’m buying something. When I buy a product or subscribe to a service, I expect a good customer experience. When I am considering a purchase, I want answers to my questions. When I want support,… Read More
When deploying or upgrading a relationship management system, success of the project often hinges on people actually using the system. In fact, according to the February 2016 Forrester report, CRM Success Hinges On Effective Change Management, 46% of those surveyed Agree or Strongly Agree that user adoption struggles were encountered during… Read More
Companies cannot exist without their customers. It’s a business reality. Gone are the days of customers vying for your attention; customers have more intelligent buying power than ever. Rapid advances in technology and data – from the Internet of Things (IoT) to machine learning – are drastically changing the way… Read More
The following is a summary of an article I wrote for the Business Marketing Association of Minnesota’s blog titled, “How to Boost Customer-Centric Marketing Through CRM” As a business in a digital world, it’s important to remember that customers now hold all of the buying power. So how do we make… Read More